Outdoor Recreation Innovation Lab

We build what's next above and below the surface.

Software, strategy, and field-tested execution for outdoor and marine environments.

Collaborate With Us →See What We're Building

The best outdoor technology comes from people who use it.

Now

What we're building.

Pocket Fishing Guide

LIVE

Live fishing intelligence for Arkansas anglers. Real-time USGS water temps, NWS barometric pressure, spawn phase data across 39 water bodies and 27 species.

AI-native. Solo-built. Learning and shipping every day. Could white-label. Could expand beyond fishing. We're letting the product lead.

Open Pocket Fishing Guide →

Exploring

What we're learning toward.

Guide marketplace

EXPLORING

$89.8B

Fishing tourism market (2025)

57 million Americans fish annually. No dominant platform connecting anglers with local guides.

Platform expansion

EXPLORING

White-label PFG for other states? Broader outdoor intelligence?

We don't have the answer yet. We're building toward it.

Where We Come From

This isn't our first build.

RaftUp Technologies

Outdoor social platform. 30k+ users. $1M+ raised. Top 30 Travel app, iPhone. Farmers Insurance licensing.

NMMA / Miami Boat Show

Real-time water taxi app. Progressive Insurance Miami International Boat Show. 2019 & 2020.

Ark Tank & DRA Winner

Inaugural startup pitch winner, AR Governor's Conference on Tourism. Delta Regional Authority winner.

The Team

Who builds this.

Corey Boelkens

Founder & Principal

20+ years in product, CRM, and marine tech. Founded RaftUp. Built the NMMA Water Taxi App. DEKA Research intern. PADI Divemaster. Arkansas native.

LinkedIn TikTok

Abby Sims

Chief Technology Officer

20 years full-stack dev. Government and nonprofit delivery. Founded Idestini. SVP Solutions, Trabian. Arkansas-based since 2002.

Have something to build together?

We partner with agencies, brands, government, guides, and founders in outdoor recreation.

We also run workshops, facilitate sprints, and open our process to collaborators.

Start a Conversation →See the Lab

Operating in a $1.3 trillion economy · 5.2M jobs · 2.4% of GDP — BEA 2024